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Brand Strategy
NAMING
POSITIONING
VALUE PROPOSITION
BRAND GUIDELINES: PURPOSE, MISSION, VISION, VALUES
PERSONALITY, TONE OF VOICE, TAGLINE
MESSAGING PILLARS
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Communication & Marketing
TARGET AUDIENCE
SEGMENTATION
COMPETITIVE RESEARCH AND BENCHMARKING
KPIS & GOALS DEFINITION
IMPLEMENTATION PLAN
FORMAT, DISTRIBUTION & FREQUENCY OF MESSAGE
ACTIVATION CHANNELS
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Content & Digital
SOCIAL MEDIA STRATEGY
COPYWRITING
ART/CREATIVE DIRECTION
COMMUNITY MANAGEMENT
DIGITAL CONTENT CREATION
EDITORIAL PLAN
ACCURACY, QUALITY AND CONSISTENCY CHECK